Decades of
Excellence In
metal Trading
Excellence In
metal Trading
Founded in 2007 by Craig Yarde and Bob Wren, we have grown into a global leader in aluminum, stainless steel, and alloy trading. With strategic acquisitions and strong partnerships, the company now operates in 22 countries, supplying high-quality metals to industries worldwide. With a commitment to integrity, persistence, and innovation, Primrose Alloys continues to serve industries worldwide with high-quality materials and reliable distribution.

Stainless Steel
Industries
Oil & Gas(click to open)
Petrol Chemical(click to open)
Process Refinery(click to open)
Power Generation(click to open)
Chemical(click to open)
Agricultural Fertilizer(click to open)
Automotive(click to open)
Food Processing(click to open)

Aluminum
Industries
Aerospace Fasteners(click to open)
Aerospace Seating(click to open)
Medical(click to open)
Sporting Good(click to open)
Custom Extrusions(click to open)
Our
Affiliates
Our network ensures exceptional customer service by sourcing and delivering the right product precisely when you need it. Through strong partnerships, we maintain efficiency and reliability across the global metals market.

Channel Alloys is an independent master distributor of aluminum mill products. For three generations we have earned a reputation for delivering high-quality products at competitive prices with outstanding customer service.
We maintain depot stock availability in seven strategic locations. From our network of warehouses, we can respond quickly to your needs. As an independent mill depot, our company’s professional salespeople have the knowledge and expertise to help you capture more orders, reduce freight costs and improve inventory turns.

Established in 2000, Satcom Resources provides a single source destination for satellite ground station equipment. Our firm exists to save you time, eliminate complexities and reduce the overall cost of satellite equipment procurement, deployment and installation.
From VSAT, DSNG, flyaway and driveaway solutions to turnkey Earth Station antenna systems, we represent the industry’s leading manufactures and provide a single source to research, shop and purchase commercial off the shelf (COTS) equipment.
welcome to
primrose alloys
To our valued customers and suppliers: Your partnership is at the heart of our success. Thank you for trusting us to be part of your journey. Together, we look forward to shaping a future of shared growth and achievement.
HISTORY
Primrose Alloys was founded by Craig Yarde and Bob Wren, who first met in 2000 during a sourcing trip to China and Taiwan for aluminum and stainless steel products. Bob’s extensive expertise in stainless and alloy products, combined with Craig’s family background in aluminum distribution in New England, fostered a strong personal and professional bond. Over the next six years, their collaboration paved the way for business success. In 2007, following the sale of Craig’s family business, the duo launched Primrose Alloys. They structured the company to leverage their strengths: Bob led the stainless, carbon, and alloy developments, while Craig focused on aluminum automotive and aerospace product lines. This structure continues to serve as the backbone of the company.
VISION
Primrose Alloys, Inc. is a global trading company dedicated to bridging the gap between metal-consuming markets and the world’s leading producers of aluminum, stainless steel, carbon steel, and other alloys. We are committed to delivering exceptional customer service by sourcing from the best mills and consistently meeting, and striving to exceed, our customers’ expectations.
GLOBAL REACH TODAY
Primrose Alloys operates in 22 countries, importing over 500 containers of specialty metal products annually into the U.S. Specializing in stainless and aluminum tubing and bar products, Primrose serves nearly every state across America, continuing its legacy of quality, service, and innovation.